What is happening with Haus Labs?

Haus Labs relaunched on June 9, 2022 with new retail partner Sephora. The company advertises its products as "supercharged clean artistry makeup powered by innovation."

What is going on with Haus Labs?

Previously known as Haus Laboratories, an Amazon exclusive line that launched back in 2019, the brand has now completely rebranded as “clean,” and Gaga is doing the work to get the news out there.

Why is Haus Labs changing?

Haus Labs' decision to move exclusively to Sephora is a strategic one as they'll have more control over their reputation and overall customer experience. I'm excited for this next chapter for them! Amazon has never been a great brand builder like Sephora, Ulta or even a Target.

Is Haus Labs rebranding?

Lady Gaga has made a bold move in the beauty world with a huge rebrand from Haus Laboratories. It is now called Haus Labs by Lady Gaga. But the change is not only in the name. The ingredients, the products, the prices and where you can buy them have nearly all changed.

Who owns Haus Labs?

Ben Jones is CEO and Co-Founder of Haus Laboratories. Founded with Lady Gaga, HAUS is launching a global beauty brand built on artistry and acceptance.

Did Lady Gaga quit her brand? Haus Labs rebrand review... brutally honest

Is Haus Labs discontinued?

Haus Labs relaunched on June 9, 2022 with new retail partner Sephora.

Did Lady Gaga sell Haus Labs?

Three years ago, Lady Gaga launched a cosmetics brand Haus Laboratories to be sold exclusively through Amazon. However, the brand flopped and is set to relaunch at Sephora.

Why did KVD leave her brand?

Kat Von D Sold Her Brand Because She Feels She Doesn't “Fit Into” the Beauty Industry Anymore. She also credits influencer culture as a reason too. Kat Von D left her namesake makeup brand earlier this month. Kat's now explaining why on the Second Life podcast.

Why is KVD rebranded?

Kat Von D's former makeup brand has changed its name to KVD Beauty. KVD now stands for Kara, Veritas, and Decora, though the line will still be inspired by tattoos. The company also shared its new core values, saying it's committed to the environment and diversity.

Who bought out KVD?

As a consequence, LVMH-owned Kendo Brands has acquired the artist's shares, thus becoming the sole owner and force behind the beauty line. The brand will now be called KVD Vegan Beauty. Kendo Brands and Kat Von D have been collaborated together for about 12 years.

Does Haus Labs use talc?

EXPLORE HAUS FAVORITES

Luxurious, talc free, gel-powder highlighter adds radiance & subtle shimmer. 3D technology fuses formula to skin for an even, weightless finish & smoother appearance.

Does Haus Labs have talc?

It's a dream product,” said Lady Gaga, founder of Haus Labs. The Bio-Blurring Talc-Free Loose Setting Powder is a clean, skin care-infused loose powder that comes in five soft-focused shades and helps blur imperfections, smooth skin and aids in optimizing makeup performance.

Does Haus Laboratories use talc?

They say: A clean, skincare-infused loose powder that blurs imperfections, smooths skin, and optimizes makeup performance in five talc-free, soft-focus shades.

Why is it called Haus of Gaga?

The Haus of Gaga is the name used by Lady Gaga to describe her behind-the-scenes creative team. The name is inspired by the German "Bauhaus" which she told in an interview in Germany and a play on the word "House" used by famous fashion brands. Furthermore, "Haus" is literally German for "house".

Does Haus Labs use mica?

Ethical Mica Mining Policy

So I asked Haus Labs if their mica is ethically sourced without the use of child labor and they responded by stating, “Regarding your mica concerns, all of our manufacturing partners regularly audit their vendors for sourcing and to ensure they comply with safe work spaces and practices.

Who makes Haus makeup?

The new Haus Labs by Lady Gaga line consists of 90 different Clean at Sephora–certified products across seven key categories, including all-over paints for eyes, lips, cheeks, gel-powder bronzers and highlighters, hydrating lip oils, gel pencil eyeliners, and more.

Is Kat Von D beauty going out of business?

Kat Von D sold her shares of her namesake beauty brand in 2020. KVD Beauty is now thriving, proving that Von D's absence has greatly benefited the brand. Now the brand can actually become inclusive, sustainable, and trustworthy for beauty fans.

Is KVD beauty closing?

Kat Von D Beauty, as you know it, is changing, folks. The brand announced in a press release on January 16 that founder and owner Kat Von D is stepping away, effective immediately, and will no longer be involved in any capacity. Also effective immediately, the brand is changing its name to KVD Vegan Beauty.

Why is KVD selling her house?

Kat Von D announced in October that she'd be selling her famous Los Angeles mansion and moving to Indiana. She had previously said that she wanted to move out of California as a result of "terrible policies, tyrannical government overreach, ridiculous taxing," and "so much more corruption."

What is the new name for KVD?

Let's back up for a second: Kat Von D Beauty became KVD Beauty in 2020 after the brand's founder, Kat Von D, stepped away to focus on other projects. The brand is now solely-owned by Kendo.

Is Kat Von D still a vegan?

Searching for products that are both cruelty-free and vegan, it's good to know that the Kat Von D makeup line switched to animal-free cosmetics. KVD is a brand with a long list of not only animal-free makeup lines from eyes to lips but also cruelty-free makeup that is PETA certified.

Does Ulta have Lady Gaga?

You won't find Lady Gaga's new beauty line at Sephora or Ulta, or even alongside the Fenty counter at your local department store. The songstress announced that Haus Laboratories -- her upcoming line of cosmetics -- will be sold exclusively on Amazon.

Where is Haus Labs based?

About Haus Laboratories

The company was founded in 2018 and is based in Manhattan Beach, California.

Does Ulta have its own brand?

We offer over 25,000 products from more than 600 established and up-and-coming brands, including the Ulta Beauty Collection, our private label.

Is Haus Labs coming to Sephora?

Shop Haus Labs by Lady Gaga only at Sephora. Hoping to streamline your eye makeup routine? You'll find budge-proof brow pencils and eco-friendly liners that help ease the process in a big way. If you're ready to shake up your go-to lip color, you're in luck.