Why is Dollar General doing so well?

Dollar General is doing well due to its strategic focus on value and convenience for budget-conscious consumers, especially in rural areas with limited competition, combined with operational improvements like store remodels and better inventory management, attracting all income levels seeking savings in a tighter economy. Its ability to offer essentials at low prices, supported by its expansive store footprint and growing digital presence, makes it a resilient, "recession-proof" retailer thriving as consumers cut back spending.

Why is Dollar General so successful?

With its convenient locations for frugal shoppers, it has become one of the most profitable retailers in the U.S. and a lifeline for lower-income customers bypassed by other major chains. Dollar General Corp.'s 14,000 stores yielded more than double the profit of Macy's Inc.

Is Dollar General doing well financially?

Dollar General is performing well financially in late 2025, raising its profit forecasts for fiscal year 2025 due to strong demand from value-seeking consumers, beating earnings estimates, and seeing increased store traffic, though analysts note concerns about the long-term health of its core low-income customers and increased competition. The company reported healthy revenue and profit growth in its most recent quarterly earnings (Q3 2025), driven by better inventory management and cost controls, even as it plans significant store remodels and expansion. 

Why are people boycotting Dollar General?

People are boycotting Dollar General primarily due to its perceived exploitation of low-income and rural communities, its role in creating food deserts, lack of investment in Black communities despite profiting from them, poor worker treatment (low wages, part-time roles), and withdrawal from DEI (Diversity, Equity, and Inclusion) initiatives, with activists like Rev. Jamal Bryant leading digital and consumer protests against these issues and price discrepancies. 

What's the future of Dollar General?

If it feels like there's a Dollar General in every neighborhood, well, there are about to be a whole lot more. The company plans to open 450 new stores in 2026 and has already identified a whopping 11,000 places across the continental U.S. where it might open a Dollar General store in the future.

How Dollar Stores Quietly Consumed America

Why is Dollar General suffering?

Core customers — those earning less than $40,000 per year — are cutting back even on items once considered necessities. Dollar General's traffic is declining as lower income consumers tighten their spending habits.

Who is bigger, Walmart or Dollar General?

No, Walmart is much bigger in revenue, market share, and store size, but Dollar General has significantly more stores, especially in rural areas, making it the largest retailer by store count in the U.S. Walmart is the world's largest retailer by revenue, with huge supercenters, while Dollar General focuses on small, low-overhead stores, a different strategy for broader reach, says ScrapeHero and Wikipedia. 

Does Dollar General support LGBTQ?

Creating an open and safe space for LGBTQ+ team members while promoting inclusion throughout our Company.

Does Warren Buffett own Dollar General stock?

Berkshire Hathaway's Dollar General Stake

Warren Buffett started to build up the position in Dollar General in Q2 2011 and continued to invest until Q3 2011. Since then they sold 4.5M shares. The investor completely sold their stake between Q1 2012 and Q3 2012.

What is the penny rule at Dollar General?

Dollar General's "penny policy" involves discontinued items marked down to $0.01, meant to be pulled by staff but sometimes missed, allowing customers to buy them if they scan for a penny, though store discretion and system resets vary, best found using the DG app scanner and following penny lists from social media groups, but avoid asking staff or bringing large amounts at once to prevent shelf clearing. 

Who is Dollar General's biggest competitor?

The main competitors of Dollar General include Casey's General Stores (CASY), Costco Wholesale (COST), Dollar Tree (DLTR), lululemon athletica (LULU), Ross Stores (ROST), Tractor Supply (TSCO), Ulta Beauty (ULTA), Walmart (WMT), Burlington Stores (BURL), and Kroger (KR).

How much does a CEO of Dollar General make a year?

Dollar General CEO Todd Vasos's total compensation for the fiscal year ending 2024 was about $2.15 million, including a $1.4 million salary, non-equity incentives, and other benefits like personal use of the company jet, though he also realized significant earnings (around $183 million) between 2015-2021. His pay package draws scrutiny due to large disparities with median employee wages, with recent filings showing his total compensation around $2.15M (salary, bonuses, perks) for 2024, a figure that's been contested by investors concerned about income inequality.
 

Why does Dollar General have a bad reputation?

These overcharges are widespread. Dollar General stores have failed more than 4,300 government price-accuracy inspections in 23 states since January 2022, a Guardian review found. Family Dollar stores have failed more than 2,100 price inspections in 20 states over the same time span, the review found.

Is Dollar General closing nearly 100 stores in 2025?

According to the company's fourth-quarter earnings report released last week, Dollar General announced it's planning to close 96 Dollar General stores and 45 Popshelf stores during the first quarter of 2025. Another six Popshelf stores will be converted into Dollar General stores.

What is the sister store to Dollar General?

Coming soon to a remodeled Dollar General near you: DG Market with pOpshelf!

What disqualifies you from working at Dollar General?

What Might Make You Fail a Dollar General Background Check? Recent serious crimes, like theft or violence, can hinder employment at Dollar General. Even minor offenses may create issues if they relate to job duties.

Does George Soros own Dollar General?

George Soros Dollar General Corp.

The investor sold all their shares in Q4 2014 and doesn't own any shares in Dollar General anymore.

How much does a VP at Dollar General make?

Vice President professionals working at Dollar General will earn between $17,871 and $32,830 monthly.

Why is Dollar General struggling?

“Lower income households, who are their core customer, are running short on cash,” said Todd. Plus, there's inventory loss. Something called “shrink” is high. “Elevated shrink, I think, is another sign of people struggling at the lower end of the income spectrum,” said Todd.

What stores will be closing in 2026?

Kroger, Macy's and more closing hundreds of stores in 2026. Retailers plan to close hundreds of stores in 2026, including a popular store-within-a-store concept at Target.

What two states do not have a Dollar General?

As of early 2025, only two states lacked DG stores: Alaska, and Hawaii. In the first half of 2024, Dollar General shut down self-checkout in more than half of its stores across the US because of losses from theft.

What is the #1 grocery store in the world?

Walmart (United States): 10,784 stores The world's largest retailer, with grocery operations driving over half of its U.S. sales.

How much would $10,000 invested in Walmart 20 years ago?

Walmart (WMT)

It also has a 0.91% yield. Although those gains sound solid, the stock's 958% return over the past 20 years demonstrates how much your portfolio can compound if you pick the right stocks. If you put $10,000 into Walmart stock 20 years ago, it would have turned into $105,800.

What state has the most Dollar General stores?

Texas has the most Dollar General stores by total count, leading with nearly 2,000 locations, followed by Georgia and North Carolina, though Mississippi has the highest density (most stores per capita). These southern states have the highest concentration, with Texas alone holding about 9% of all stores nationwide, reflecting Dollar General's focus on rural areas.